On the contrary, startups that are raising higher rounds have years of financial data to present to investors. For example, a startup raising Angel funding with no customers won’t have the data needed to make financial projections. However, there is no one-size-fits-all method to perfectly create these slides.įinancial data always depends on the startup’s maturity. Our research revealed the key metrics that investors are expecting to see and how they’re expecting to see them. These slides must succinctly outline the financial health of a company while projecting revenue potential in the future. Financial Data in Pitch Decks Should Include Income, Expenses, and Business KPIs. Next, we classified each into several sub-categories.
What we know for sure is how crucial these slides are for investors. So many questions remain: should Pre-seed rounds show financials? How far in the future should a startup in the Seed round project? What should a more mature, Series-A round show in terms of financials?
#Islide financials how to
Moreover, more mature startups with customers and sales might not know what metrics are best to show, or how to show them. Many may already have a firm grasp of basic accounting or finance, however, founders who are creating early-stage pitch decks may find this particular slide difficult.
On the other hand, founders have mixed feelings about financials. Ah yes, the financial slides in a pitch deck - the most important slide to most investors.įor investors, financials are a primary indicator of whether or not a startup is worth the investment.
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